The Midas Touch: Golden Clients in Their Golden Years (2* CEU Hours)

2 Continuing Education Hours*

*Based on NASM requirements

Learning Objectives

1. Understand the urgency of getting aging populations to exercise, as well as correcting critical misconceptions about aging and fitness.
   
   
2. Develop a basic sample toolkit with examples that will help the fitness professionals better assist aging populations.
   
   
3. Apply this toolkit universally to various professions across the spectrum for the overall goal of improving senior fitness.

This course provides a basic overview into an underserved market in serious need of the fitness industry’s help. This is a great way to expand a personal training or group fitness business while providing a much-needed service to the community at large.

It’s a tough market and incorporating baby boomers into your client base can help with badly needed income. But they have some very special needs and unique considerations that differ from the “standard model” from which most fitness professionals operate for younger clients. This presentation will give the trainer a toolkit that addresses these concerns and encourages seniors to exercise.