Finance Fundamentals for Fitness Entrepreneurs

3 Continuing Education Hours*

*Based on NASM requirements

Understanding finances plays a crucial role in the overall success of fitness entrepreneurs when it comes to strategic decision-making related to building or growing a business.

While fitness entrepreneurs’ primary focus may not be on accounting, they must have a solid understanding of accounting, finance, financial statements, and financial analysis to enable them to speak this language of business and communicate with the financial entrepreneurs who guide their business growth.

Understanding finance empowers fitness entrepreneurs to create abundance in their personal and professional lives effectively. This course covers the basics of accounting and finance, financial terminology and financial statements.

By the end of this course, the learner will:

• Define key financial terms and concepts relevant to business operations

• Define Financial Intelligence and explain its importance.

• Discuss the Art of Finance and provide an overview of accounting and its relevance in decision-making

• Identify, explain, and interpret the main components of financial statements (Income Statement, Balance Sheet, and Statement of Cash Flows) to understand and evaluate revenue, expenses, and profitability and assess assets, liabilities, equity, cash inflows, and outflows.

• Explore the interrelationships between different Financial Statements.

• List and interpret financial statement analysis, financial ratio analysis and financial analysis management tools.

• Demonstrate an understanding of the time value of money and its application in financial decision-making.